Search Engine Marketing

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PPC Campaign Management

Currently Interactive Villages provides setup and management for both Google Adwords and Overture. Both of these PPC services provides advertising of your PPC ads on search engine results for Google, MSN, AOL and many, many other search engines. Below is an outline of the associated costs and services included.

Setup

PPC Campaign setup starts at $250 per campaign, but can vary depending on number of required keywords, keyword research requirements and construction time.

Included Services:

Thorough keyword research (Using our clients knowledge of his/her business and our experience and tools; We identify as many potentially profitable target keywords as possible)
Developing effective advertising copy (Each adgroup is setup with ad copy that best targets the keywords in that adgroup)
Setting up your PPC account with the provider.

Determining an appropriate budget based on averages in your industry and your budget allotments.

PPC Campaign Management Fee

Interactive Villages charges $80 per hour for PPC Campaign management. We usually recommend a monthly package of 2-3 hours per month and provide this at a lower per-hour rate. Please contact us for more information.

Monthly Management includes:

• Monitoring of your PPC campaign for impression and click through effectiveness.
• Adjust your keywords and ad copy to maintain effectiveness.
• Teach you how to access your campaign reports on Google
• Provide SEM consulting services as required.

These costs DO NOT include:

• Campaign activation fees
• The actual "click" charges. PPC provider will bill these directly to the account owner via credit card payment.